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article REVIEW: name, regardless of the brand, company or group, are part of the identity, if not in some kind of strategic transformation, the need to reverse the previously client's image, or would like further elaborated in a more precise manner the brand connotation, change has been customers,burberry包包型錄, the public is not familiar with the name of a wise choice, there are risks.

Italian luxury brand Bottega Veneta known for a low-key, unlike many competitors do it from the LOGO-rich stretch of products. Even after several years of brewing launched a new Chinese name "Celebrex butterfly house" of the occasion, it is also always low-key: no major announcement, see implemented for this purpose spread advertising.
Celebrex butterfly house brand made only in the official micro-Bo posted a name for this new interpretation of the information, made a statement to the media messages with hope in the future can be unified Chinese name, also emphasized that no To do this press.
but a series of cold treatment did not stop the fans of discussion, Celebrex butterfly house official microblogging comments raged: "" fall off "do? before a decision should not see if there is ambiguity homophonic do? "" The new brand name so I lost half of this interest, "" There is no original name high-end atmosphere "......
" If you are so spoof-style spread,From the Bao butterfly house look luxury renamed risk still streaming fashion fashion ideas, brand reputation disadvantaged. " Brand Management Ltd. CEO chief architect Yang Xi perish in the "First Financial Daily" interview, pointed out.
This is perhaps the brand behind the helpless, the original has been widely disseminated and recognized names Volkswagen was first registered, Celebrex butterfly house had to launch this new Chinese name.
"name, regardless of the brand, company or group, are part of the identity, if not in some kind of strategic transformation, the need to reverse the previous image in the minds of customers, or would like further elaborated in a more precise manner brand connotation, change has been customers, the public is not familiar with the name of a wise choice, there are risks. "an unnamed Chinese luxury brand director, told reporters the company stressed.
renamed the strategy behind
and Celebrex butterfly house helpless, passive compared to luxury goods group Cayenne (Karing) is renamed it appears "under control." From 1963 to Francois Pinault timber trade started Pino Group (Pinault) to today's Cayenne, five behind the renaming of the Group's operations and adjustments and restructuring.
1992, the Pino Group started the first transition, in the acquisition of PCD (Primtemps) after the turn of retail and group name to Pino - Spring (Pinualt-Printemps); And as for professional Retailers Lei Du Group (Redoute) acquisition,burberry包包型錄, the group's name is also changed accordingly to Pino - Spring - Lei Du (Pinualt-Printemps-Redoute), group name change with the company's strategic transformation between inseparable.
Finally, Pino family decided to focus on the business of luxury and sporting goods. In the stripped "PPR" in the name represents the second letter PCD business, and the third letter represents all the future mine could be sold in the case, "PPR" name has been with the Group's positioning is no longer fit.